Milkweed is one of the few small presses that holds a novel contest every year and publishes the winning tome. I've never submitted my novel; I'm not sure why. I think I must have a bad childhood association to the name of the press. I confess that nature sometimes skeeves me. That said, I do think it's nice of the editors to imagine you standing in your kitchen opening up their envelope and reading the rejection you'd hoped never to see. There's something homey in that. Otherwise, just another standard form letter.