Harper Perennial’s model isn’t unique, but it’s an intriguing case study in what an imprint needs to do to distinguish itself in an increasingly stratified market. What it does is innovative and exciting, but also traditional. The imprint nurtures young writers, orchestrates creative — occasionally quite elaborate — marketing schemes, and packages its content in gorgeously designed paperback originals. There is no star system, no bidding wars, no big names...and the imprint keeps its costs down by offering most writers modest advances for first novels and debut story collections.Well, I do have to say that the Blockbuster, Super-Star, MacDonald's Cheeseburger Model of publishing did pretty much fuck us over, those of us who were never going to get a 6-figure advance. So, maybe it's not so terrible to scale back the horrors of capitalism-gone-mad. Seems like they've just gone back to the old way of publishing books and making them attractive to readers.
Monday, October 17, 2011
Publishing News Flash (Go Back to The Old Way)
Harper Perennial has figured out how to fix publishing; don't give writers big advances. Here's a highlight: