Here's how the article opens:
Tom Jenks and Carol Edgarian refuse to see the bad news about Americans' reading habits as most literary people do - as the end of civilization.
Although the San Francisco couple do not dispute the recent numbers from the National Endowment for the Arts - 2005 saw a 20-year low in spending by American households on books; among high school students, only 35 percent are proficient readers - they see a silver lining in the global reach of the Internet.
"This is a revolutionary period," says Jenks, 57, who has held fiction editor positions at Esquire, GQ and Scribner's. "And as with all revolutionary periods, it's one of enormous opportunity - I don't think there's ever been a greater period of opportunity for writers, for literary work."
"I think the transition for writers (from print to digital) is painful because it's new," adds Edgarian, 46, the author of the critically acclaimed novel "Rise of the Euphrates." "But the opportunities are enormous."
Five years ago this summer, the two set out to test their theory. Over 10 days during a vacation in Martha's Vineyard, they assembled a free online magazine called Narrative (www.narrativemagazine.com) with selections from writer friends such as Jane Smiley, Tobias Wolff and Joyce Carol Oates. The magazine's primary goal: to connect more readers to more literary writers. They even taglined the publication "The Future of Reading."
Fancy! Go here to read the entire article; it's fascinating.