GalleyCat offers an interesting report on the publicity of Dan Solin's The Smartest 401(k) Book You'll Ever Read. As if the name weren't audacious enough, the campaign includes ad space on kiosks scattered throughout Manhattan and trucks moving in and out of New York City. Guess they haven't heard about the oil crisis.
Thursday, July 10, 2008
Book Promotion on Steroids
GalleyCat offers an interesting report on the publicity of Dan Solin's The Smartest 401(k) Book You'll Ever Read. As if the name weren't audacious enough, the campaign includes ad space on kiosks scattered throughout Manhattan and trucks moving in and out of New York City. Guess they haven't heard about the oil crisis.
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