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Monday, June 30, 2008

Dance Music and Candy Bars

Ever wonder how book publicists get titles on the radar screen? Not just books, but books and chocolate bars.  The Observer has an interesting little juice box about literary swag, which is the clutter-cutting junk sent out to reviewers.  According to the article, Charles Brock's Beautiful Children (covered quite thoroughly in the Times) was packaged with music tapes and French Women Don't Get Fat with chocolate.  Something has to explain it.

Guess plain old books have lost their allure.

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